What do we do.

overall strategy: increase the tourist clientele.


many services.

advertising, brochure, communication, database management, event planning, familiarization tour, follow-up, mass mailing, media relations, powerpoint presentation, online training, road show, seminar and more.


When a company wants to enter a new country or market to increase sales, it isn’t always cost-effective to open its own office. Cost can include office space, employment, benefits, legal, setting up an international company and more. Instead, they will hire a representative to develop that market for them.

The representative has the job of marketing and selling the company brand’s products. Since the representative is based in that specific region, they are experts in the marketing landscape and already have strong ties and relationships with the type of businesses they want to sell.


A representation based on an annual contract covers the hourly time for one person to be responsible for responding to all requests from businesses in the tourism industry.

In addition, this representation covers a canvassing of new clients to propose your services. The hourly time covers the presence at trade shows or fam tours during the year.

You will have an immediate presence on the market, and you will automatically begin B2B with people in the industry, thus increasing the number of visitors to your destination or business.

A la Carte

You decide what you want us to do!  Same principle as the complete representation, but limited to a particular project only or for a much shorter time.

Marketing & Sales.

Tourism promotion aims to create an interest in the destination or company and its product. One of the most effective ways to turn that interest into a lasting impression, thereby establishing a brand, is to develop an identity for the destination or company that helps it find a place in the market and stand out from the rest. 

Sale Mission

VMI organizes some Sales Missions in Canada and United States, to meet with tour operators, RTO and travel agencies. These are the best way to meet clients face-to-face and judge the potential for your business.

We limit the number of participating people, and they have to provide a client list. We take the appointments and make the routing.

No superficial cost, we limit ourselves to offering a friendly business environment to trade with some “extras.” You can use your representation contract so that we can promote your enterprise during these sales missions.

Trade Shows



VMI offers you the opportunity to participate in several trade shows at lower costs by representing and promoting your business or destination during these events.   No need to be a member! One price which includes everything. You only have to provide your profile sheet.  

Cost-Shared Representation

VMI started about five years ago, its « cost-shared  program »; you share with other non-competitive partners the cost to send someone representing you.


By sharing with others, you reduce the cost of attending all these events.  Therefore, you can do more events for the same price as one!  You can visit our “Member Section“. 



A webinar is a promotional tool that allows you from your office to present live your new product or service to your clients or new ones. From their offices, they connect to your presentations and listen to your sales presentation; they can ask you questions, and you can answer them online. In addition, the webinars can allow you to receive requests for reservations or others immediately after your webinar.


Please visit our page “Webinar” for more information and our calendar.


Online Mentoring or Coaching.

A mentor is someone who shares their knowledge, skills and/or experience, to help another to develop and grow.

A coach is someone who provides guidance to a client on their goals and helps them reach their full potential.

These days, attending a tourism trade show or making a presentation to a potential client can be very expensive.  You need to make sure your staff is up to the task and ready for anything! 

VMI offers you the opportunity to provide your staff with online mentoring or coaching (Zoom platform) on a variety of tourism related topics; from PowerPoint presentations, how to prepare for a tourism trade show, how to prepare your presentation sheet and what to look for!

Services are offered online, directly with your mentor.  You will be able to ask the questions you want and your concerns about a new market from the comfort of your office = cost savings!  Service offered by the hour or by block of hours.  

Satisfied clients.

Let’s Talk About Your Project.

“the highest of distinctions is service to others.”
king george VI