overall strategy;
increase the tourist clientele.


Product positioning refers to where a product or service stands in the minds of visitors and/or how they can distinguish your products and services from your competitors. It is a strategy for promoting and marketing your products to your specific target audience.
"Government of Northwest Territories."


When a company wants to enter a new country or market to increase sales, it isn’t always cost-effective to open its own office. Cost can include office space, employment, benefits, legal, setting up an international company etc. Instead, they will hire a representative to develop that market for them. The representative has the job of marketing and selling the company brand’s products. Since the representative is based in that specific region, they are experts in the marketing landscape and already have strong ties and relationships with the type of businesses they want to sell.


The objective of tourism promotion is to create an interest in the destination or company and its product. One of the most effective ways to turn that interest into a lasting impression, thereby establishing a brand, is to develop an identity for the destination or company that helps it find a place in the market and stand out from the rest. 


Many services.

advertising, brochure, communication, database management, event planning, familiarization tour, follow-up, mass mailing, media relations, powerpoint presentation, online training, road show, seminar and more.


Research the market

Assessment of tourist demand and supply.

Research the product

Examine tourism product, experiences and packaging possibilities.  Assess your market to determine your target market(s).

Marketing & Promotion

Develop a marketing plan based on the research.  Developing promotional items. 



Our office will become YOUR office in Canada and/or United States.  You will have an immediate presence on the market and you will automatically begin B2B with people in the industry thus increasing the number of visitors to your destination or business.

A la Carte

You decide what you want us to do!

Cost-Shared Representation

VMI offers you the possibility to attend one or many trade shows at a minimal cost and make a noticeable presence on your first attendance!


Sale Mission

VMI is pleased to offer you some RoadTradeShows to be held in Ontario & Québec. These are the best way to meet clients face-to-face and judge the potential for your business. No superficial cost, we limit ourselves to offer a friendly and business environment to trade with some “extras”.

Trade Show

VMI offers you the opportunity to participate in several trade shows at lower costs by presenting and promoting your business or destination at your first participation. Share your marketing costs, one significant advantage from VMI!


A webinar is a promotional tool that allows you from your office, to present to your clients or new ones, your new product or service in live. From their offices, they connect to your presentations and listen to your sales presentation; they can ask you questions and you can answer them online. In addition, the webinars can allow you to receive requests for reservations or other immediately after your webinar.

Satisfied Customers.

Let’s Talk About Your Project.

“the highest of distinctions is service to others.”
king george VI