Our office will become YOUR office in Canada and/or the United States. You will have an immediate presence on the market and you will automatically begin B2B with people in the industry thus increasing the number of visitors to your destination or business.

Choose the right level of representation for your company!

We offer two representation types:

Full Representation

  • This representation works with an annual contract (min. 3 years).
  • We will talk about your business during all trade shows attended, to media, to an association.
  • You will receive a report and business cards of all the people met during a trade show.
  • We will do a follow-up before and after each trade show with potential clients.
  • We will reply to request during the year, regarding your business.
  • You can always take part in our Cost-Shared Program.

Ad-hoc Representation

  • During a trade show or special event only.
  • You will receive at the end of the event a full report with business cards of people met.
  • You can always take part in our Cost-Shared Program.

Many advantages!

Advantages of using a local representative are:

  • Reduces administrative costs and staff
  • Eliminates the cost of training and turnover in sales staff
  • Immediate access to the market
  • Provides a highly experienced, more aggressive sales force
  • An increase in sales equal or superior to a direct sales force
  • Provides a broader context for the sale of your destination or business
  • Adds greater marketing flexibility at less cost
  • Increase in sales
  • Establishing contacts with key tourism and industry partners
  • Direct involvement with local business
  • More accurate information on the local market
  • Faster response to requests
  • A better understanding of market trends
  • Reduction of personnel and operational costs
  • Reduction in the cost of organizing events

Advantages of using VMI are:

  • A range of services under one roof
  • Flexible and lightweight structure
  • A passionate team, available and highly qualified
  • A rigorous strategic approach
  • Increased speed in decision making
  • An important network of contacts in the media and decision-makers in business tourism and leisure
  • Flexibility to organize an event at the last minute or modify an activity
  • New ideas and projects for the promotion
  • A system that collects all information about customers, without interfering with the anti-spam law in Canada or in the United States
  • Services offered in three languages (French, English, and Spanish)
  • A team that can find ways to organize events with limited budgets

Share your marketing costs, one major advantage from VMI!

Cost-Shared Program:

If you are attending a trade show for the first time, you might not be aware of all the logistics and loose time trying to understand them, instead of meeting with clients. VMI offers you the possibility to attend one or many trade shows at a minimal cost, and make a noticeable presence on your first attendance! We also offer the service to match you with other companies to share the costs.

Advantages of using VMI are:

  • Already known on many trade shows
  • Known by many clients in the industry
  • Same person for three years
  • Available for trade shows in French, English or Spanish
  • Sharing the cost for one person: registration, transportation, meals, incentive
  • Template for a profile sheet
  • Cost of becoming a member of the association if necessary, which remains the property of VMI
  • Receiving leads within 48 hours
  • Receiving an Excel form with all contacts, comments, and profiles (French or English only)
  • Receiving a general report on the trade show (French or English only)

Your budget will go directly to promote your destination or business and not in operating costs or the analysis of a new market. If you are interested in being represented and would like to receive a quotation, please please contact us.
representation in tourism