Overall strategy; increase the tourist clientele!
VMI offers a host of programs to help you with your marketing efforts, while allowing you to reduce costs associated with it.
The main objective is to increase the tourist clientele in your business, especially outside Quebec. For VMI, each project has a development axis: develop and implement a global strategy to promote and market the tourism offer for your company. This strategy will allow your company to design new promotional tools to meet the needs of the tourism sector, to be active at many trade fairs and bursaries, to develop e-marketing strategies, etc.